Heather contracted with a moving company over the phone. She felt confident that the salesman she was dealing with was legitimate. On moving day, with a half-loaded truck, the movers told her that their original estimate of $4,000 was looking more like $11,000. She had to be out of the house and felt forced to negotiate, finally agreeing on $7,500 to transport what was already loaded on the truck. As if that wasn’t enough, the movers told her it would cost an additional $3,500 to unload her belongings at destination. The moving company, threatening to drive away with Heather’s things, got their significantly inflated price and Heather incurred additional expenses by having to hire her own UHaul.